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Julia Robinson-Rosendorff

Julia Robinson-Rosendorff is an associate at TDC, where she works as a management con- sultant for nonprofit organizations. Prior to this role, Julia was an economics researcher with a focus on the intersection of education and inequities. Julia holds a Social Impact MBA with a concentration in Social Policy and Management from the Heller School for Social Policy and Management at Brandeis University as well as a BA in Economics from Brandeis University.

Julia Robinson-Rosendorff

This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting…