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Sean C. Rush

Sean C. Rush is the former chairman and partner of PricewaterhouseCoopers’ education and non-profit practice in the United States. He was named general manager of IBM’s Global Education Industry Group in 1994, where he grew the business to $2.2 billion in sales by 2006. In 2008, Sean was appointed president and CEO of JA Worldwide. He now serves as president emeritus of JA, which was nominated for a Nobel Peace Prize in 2022. Sean currently serves as a director, trustee, or overseer for numerous educational, civic, and cultural institutions, including the Heller School for Social Policy and Management at Brandeis University, the National Leadership Institute, the Frank Lloyd Wright Foundation, the Boston Symphony Orchestra, the Kibera Girls Soccer Academy, and the Harvard Kennedy School. He also has been an active constituent in the World Economic Forum and a guest lecturer for the Rhodes Scholars at the University of Oxford. Sean is the author, editor, or contributor to over 20 books and articles on the mission, governance, leadership, and operations of institutions in higher education. Sean holds a BA and an MBA from Boston College, an MS from Boston University, and an MPA from Harvard Kennedy School.

This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting…

Sean C. Rush