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From Proposal to Bookshelf: An Inside Look at the Business of Book Publishing

March 8 @ 9:00 am - 4:00 pm

Join us for an introduction to the business of book publishing, from how books are acquired, edited, designed, and produced, to how they are marketed, sold, and distributed. Covering both trade and academic books, Brandeis University Press presents what book publishers do and what potential authors need to know beyond the proposal. This seminar will also be of interest to those who want to explore careers in book publishing. Come take advantage of the full program and learn what it takes to make a book a success!

 

Wednesday, 8th March 2023, 9:00 AM – 4:00 PM

Rapport Treasure Hall, Brandeis Library 

Free and open to the Brandeis community

 

9:00 AM Welcome and Introduction

Sue Ramin, Director, Brandeis University Press

9:15 – 10:45 AM Acquisitions

Guest Speaker: Lucy Cleland, Kneerim & Williams Literary Agency

  • Trade: Submissions from agents, from other publishers, unsolicited, commissions
  • Academic: Direct submissions, series’ editors’ suggestions, commissions
  • How to approach a publisher: query letters, proposals, manuscripts
  • From dissertation to book
  • Academic peer review; Editorial board review
  • The contract — incl. royalties — what to expect

10:45 – 11:00 AM Break

11:00 – 12:30 Editorial, Design, and Production (EDP)

Guest Speaker: Lisa Diercks, Book Designer, Endpaper Studio

  • Editorial: The state of the manuscript and author obligations – including illustrations and permissions. Developmental editing, managing editor, production editor, copy editor, proofs, index
  • Design: Interior and cover
  • Production
    • Binding: Hardcover, softcover, and ebook
    • Printing: Offset, US/domestic, overseas, POD, short run

12:30 – 1:15 PM Lunch

1:15 – 2:30 PM Marketing and Publicity

Guest speaker: Lissa Warren, Publicist, Lissa Warren PR

  • Author: AQ and author as publishing partner
  • Media: Reviews; articles; excerpts; radio/TV/podcasts
  • Events: Book signings, readings, talks, “in conversation with”
  • Networks: Conferences; associations
  • Digital: Websites and collateral material
  • Social media: Building a platform
  • Mass Communications: mailings, eblasts, leaflets

2:30 – 4:00 PM Sales, Rights, and Finance

Guest Speaker: Beth Ineson, Executive Director, NEIBA

Sales

  • Trade sales: reps and sales conferences
  • US sales and international sales
  • Distribution and different sales outlets: wholesalers, chains, bookstores, online retailers
  • Ebook distribution from Amazon to JSTOR
  • Libraries
  • Special sales

Rights and Finance: 

  • Rights: Audio, translation, UK rights/co-editions, permissions
  • Finance: Book budget and P&L

 

REGISTER HERE BY FEB 22ND

 

Presenters: 

Sue Ramin, Director, Brandeis University Press

Sylvia Fuks Fried, Editorial Director, Brandeis University Press

Anthony Lipscomb, Coordinator, Brandeis University Press

Lucy Cleland, Literary Agent, Kneerim & Williams

Lisa Diercks, Principal, Endpaper Studio

Lissa Warren, Principal, Lissa Warren PR

Beth Ineson, Executive Director, New England Independent Booksellers Association

 

Sponsored by Brandeis University Press and Brandeis Library

With the cooperation of

The Offices of The Provost and the Dean of Arts and Sciences

 

Organizer

Brandeis University Press
Phone:
781-736-3870
Email:
pressinfo@brandeis.edu
View Organizer Website

Venue

Rapaporte Treasure Hall, Brandeis Library
415 South St
Waltham, MA 02453 United States
+ Google Map
Phone:
(781) 736-2000
View Venue Website

Organizer

Brandeis University Press
Phone:
781-736-3870
Email:
pressinfo@brandeis.edu
View Organizer Website

Venue

Rapaporte Treasure Hall, Brandeis Library
415 South St
Waltham, MA 02453 United States
+ Google Map
Phone:
(781) 736-2000
View Venue Website