This work is by far the most thorough, comprehensive, and exhaustive title available on this topic covering this period. It is an excellent choice for any student of history or of art history. It has particular appeal to students studying graphic design history within the context of the poster and within the era noted in the subtitle. The author’s study of the topic and bountiful coverage of the interplay between design and the evolution of advertising is superb. The writing style is analytical and detailed; it includes the history, people, process, and more. A great deal of information is provided to the collector as well. . . . Highly recommended.