Linda Forgosh
Linda Forgosh is an independent scholar and executive director of the Jewish Historical Society of New Jersey.
Louis Bamberger (1855–1944) was the epitome of the merchant prince as public benefactor. Born in Baltimore, this son of German immigrants built his business—the great, glamorous L. Bamberger & Co. department store in Newark, N.J.—into the sixth-largest department store in the country. A multimillionaire by middle age, he joined the elite circle of German Jews who owned Macy’s, Bloomingdale’s, and Filene’s. Despite his vast wealth and local prominence, Bamberger was a reclusive figure who shunned the limelight, left no business records, and kept no diaries. He remained a bachelor and kept his private life and the rationale for his business decisions to himself. Yet his achievements are manifold. He was a merchandising genius whose innovations, including newspaper and radio ads and brilliant use of window and in-store displays, established the culture of consumption in twentieth-century America. His generous giving, both within the Jewish community and beyond it, created institutions that still stand today: the Newark YM-YWHA, Beth Israel Hospital, and the Newark Museum. Toward the end of his career, he financed and directed the creation of the Institute for Advanced Study at Princeton, which led to a friendship with Albert Einstein. Despite his significance as business innovator and philanthropist, historians of the great department stores have paid scant attention to Bamberger. This full-length biography will interest historians as well as general readers of Jewish history nationally, New Jerseyans fascinated by local history, and the Newarkers for whom Bamberger’s was a beloved local institution.
Linda Forgosh is an independent scholar and executive director of the Jewish Historical Society of New Jersey.
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