Mr Pallotta produces quite a lot of both data and logic. If you do not first analyse a fund-raiser's results, how is it possible to judge whether what it spent was justified? He also makes a convincing case for charities to spend far more on advertising, perhaps even selling shares to pay for it. If this makes you queasy, read Mr Pallotta's book. As he says, To mount a campaign to convert 6 billion people to love--which is essentially the role of charity--takes a lot of money...Raise the capital to promote the idea by offering a return on investment, hire the best people to manage the effort, and run the advertising to spread the word. You beat capitalism at its own game.
Dan Pallotta
Dan Pallotta founded Pallotta Team-Works, the company that invented the AIDS Rides and Breast Cancer 3-Day events, which raised over half a billion dollars and netted $305 million in nine years – more money, raised more quickly for these causes than any known private event operation in history. 182,000 people participated in the events. The company had more than 350 full-time employees in sixteen U.S. offices, was the subject of a Harvard Business School case study, and fundamentally re-invented the paradigm for special event fundraising in America.