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Keshia Engwenyi

Keshia Engwenyi is a senior program officer at CARE USA, where she manages business operations for the education team. In this role, she provides program and grant management support to CARE education projects globally. She has over 5 years of experience working in the international development sector. She is passionate about social entrepreneurship and writes on sustainable approaches to creating impact on the African continent via her blog Connect the Dots. She received a dual Social Impact MBA/MA in Sustainable International Development from the Heller School for Social Policy and Management.

Keshia Engwenyi

This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting…