This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting brand awareness. Reaching over 10 million students in over 100 countries, there is a great story to be told. The case provides students with the opportunity to lean in on a high impact branding challenge.

The Heller Social Impact Case Collection is available for purchase here. Instructors may request the Teaching Notes for the book.