CASE 2.1 Brenna Schneider at 99Degrees

Rachael Weiker is a project manager with the City of Saint Paul Department of Planning and Economic Development, where she focuses on building its entrepreneurial ecosystem. She has worked on community engagement, civic participation, economic development, and entrepreneurship at local, national, and international levels. She has an MBA and an MPP from the Heller School for Social Policy and Management at Brandeis University. She is also a fellow with the Eli J. and Phyllis N. Segal Citizen …

Carole Carlson is Professor of the Practice and MBA Program Director at the Heller School for Policy and Management at Brandeis University. She is an expert in case method teaching and entrepreneurship and currently teaches courses in Social Entrepreneurship, Global Social Entrepreneurship and Health Care Entrepreneurship at Heller. She holds graduate degrees from MIT and Harvard Business School. She is the author or co-author of dozens of published cases and recently published a textbook, …