CASE 2.1 Brenna Schneider at 99Degrees

In The Heller Social Impact Case Collection

Carole Carlson and Rachael Weiker

This case descibes the journey of a social entrepreneur as she establishes a new venture in the garment manufacturing business.  It explores how she chose to become an entrepreneur, how she utilized her ecosystem to establish her venture and the choices and challenges she faced creating and financing  a new venture.  At the end she is faced with strategic decisions about how to grow the venture and its impact.  This case provides an excellent illustration of the challenges faced by early stage entrepreneurs, as well as the value of using a hypothesis driven approach to evolving a new venture.

The Heller Social Impact Case Collection is available for purchase here. Instructors may request the Teaching Notes for the book.

E-book: $4.95
ISBN-13: 9781684582211
Pages: 13 | Size: 8.5 in. x 11 in.
Date Published: April 15, 2024

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About the Author

Rachael Weiker

Rachael Weiker is a project manager with the City of Saint Paul Department of Planning and Economic Development, where she focuses on building its entrepreneurial ecosystem. She has worked on community engagement, civic participation, economic development, and entrepreneurship at local, national, and international levels. She has an MBA and an MPP from the Heller School for Social Policy and Management at Brandeis University. She is also a fellow with the Eli J. and Phyllis N. Segal Citizen …

Carole Carlson

Carole Carlson is Professor of the Practice and MBA Program Director at the Heller School for Policy and Management at Brandeis University. She is an expert in case method teaching and entrepreneurship and currently teaches courses in Social Entrepreneurship, Global Social Entrepreneurship and Health Care Entrepreneurship at Heller. She holds graduate degrees from MIT and Harvard Business School. She is the author or co-author of dozens of published cases and recently published a textbook, …


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